Alcohol is a diuretic and dehydrates our tissue. In order to maintain the proper fluid balance in our bloodstream, our bodies shift interstitial fluid (that is in our tissue) to our bloodstream, thus dehydrating our skin.

Another nasty reaction to alcohol is its effect on our blood vessels. Alcohol dilates our peripheral blood vessels. This is what causes the red W.C. Fields look.

How to overcome or preven these maladies with a night on the town? OXYGENATE AND HYDRATE! The Swiss formulated Karin Herzog collection does both. The high volume of oxygen to the skin helps to shrink down blood vessels and with every molecule of oxygen, two molecules of purified water are pushed into the skin.